Ganguro
Ganguro is an alternative fashion trend among young Japanese women that started in the mid-1990s, distinguished by a dark tan and contrasting make-up liberally applied by fashionistas.
Ganguro has a connection to Japanese folklore of ghosts and demons who are depicted with a similar appearance such as those in kabuki and noh costumes. This connection is further underlined by the offshoot style yamanba, named after a mountain witch in Japanese folklore.
The ganguro trend started in the mid-1990s and reached its peak by the latter half of the decade; it purportedly became almost obsolete by 2000 when a bihaku craze emerged among young women who wanted to imitate the look of their favourite popular singers, specifically Ayumi Hamasaki who debuted at the time. The ganguro trend faded out afterwards, although its influence can be observed in yamanba and manba styles.
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